Privacy Policy

This policy explains what information our games and website collect, why we collect it, who we share it with, and the control you have over it.

Effective 25 July 2026Last updated 9 October 2026

1. Who we are

Beyond Play Studios is a casual game studio based in India.

In this policy, "we", "us", "our" and "the Studio" mean Beyond Play Studios. "You" means the person using our games or website.

For the purposes of the Indian Digital Personal Data Protection Act, 2023 we act as the Data Fiduciary for the personal data described here. For the purposes of the EU and UK General Data Protection Regulation we act as the Data Controller.

2. What this policy covers

This policy applies to:

• all mobile games we publish on Google Play and the Apple App Store under the Beyond Play Studios developer name;
• the website at beyondplaystudios.com; and
• any support correspondence you send us.

Our games differ from one another. A single-player puzzle game collects far less than a game with an account and online multiplayer. Sections 4 to 10 describe every category of information we may collect across our whole catalogue, and each one states clearly when it applies. If a feature is not present in the game you are playing, the information described for that feature is not collected. Each game's store listing also carries a data disclosure specific to that title.

This policy does not apply to the practices of Google, Apple, or the other providers described in section 6. Their handling of your information is governed by their own policies.

3. Summary

The short version, for people who would rather not read the whole thing:

• We do not ask for your name, phone number, postal address, or date of birth to play our games.
• We never see your card or payment details. Google and Apple process every purchase.
• Our games are supported by advertising. Ad networks use your device's advertising ID, and you can reset or switch that off at any time — section 7 explains how.
• We use analytics and crash reporting to understand which levels are too hard and why the game crashed.
• Only some of our games have accounts. Where they do, sign-in is handled through Google Play Games or Sign in with Apple, and we store a player profile and your saved progress.
• Some games let you start or join a family with your relatives and play Family Wars against other families. Families and war results are visible to the people involved; section 10.2 has the detail.
• Some games let you send gifts (small keepsakes such as a rose or a sweet) to friends, family and the people at your table. The first of each gift is free; after that they are sold as packs through Google Play. Section 10.4 has the detail.
• Tapping a player opens a profile card showing their matches played and won, their coin balance and the gifts they have received. Section 10.6 has the detail.
• Some games let you broadcast a match with a six-character code, so people you give the code to can watch it live. They can only watch. Section 10.5 has the detail.
• You can report or block another player or family from inside the game, and blocking takes effect straight away. Section 10.3 explains what we do with a report.
• A few games let you voice call your friends. The microphone is used only during a call, audio is relayed, encrypted, through Cloudflare, and calls are never recorded — section 10.1 has the detail.
• We do not sell your personal information for money. Personalised advertising may count as "sharing" under California law — section 16 tells you how to opt out.
• You can ask us to delete your data at any time, from inside the game or through our deletion page.

4. Information we collect

4.1 Information you give us

4.2 Information collected automatically when you play

4.3 Information we deliberately do not collect

We do not collect your contacts, calendar, photos, camera input, precise location, health data, biometric data, SMS or phone call logs, or the list of other apps installed on your device. Our games do not request those permissions. The microphone is used only in games with voice calls, only while you are on a call, and the audio is never recorded — see section 10.1. If a future title needs one, we will ask you for it in-app and update this policy first.

4.4 Website

Our website uses only the cookies and storage strictly necessary to serve the pages. We do not run advertising or cross-site tracking cookies on it. Our hosting provider keeps standard server logs, including IP address, browser user-agent and requested URL, for security and troubleshooting.

5. Why we use it, and our legal basis

Where we rely on consent, you may withdraw it at any time, and withdrawing is as easy as giving it. Withdrawing consent does not affect anything we did lawfully before you withdrew it, and some withdrawals will limit what the game can do — turning off cloud save, for example, means your progress stays on the device.

You may ask us for this notice in English or in any language listed in the Eighth Schedule to the Constitution of India. Write to us at the address in section 20 and we will provide it.

6. Third-party services in our games

We build small games and rely on established third-party providers rather than running our own advertising, analytics or multiplayer infrastructure. The specific providers we use change from time to time as we add games, replace technology, or switch suppliers, so we describe them here by category and by what they receive.

You can ask us at any time which providers a particular game currently uses. Email spnikam1984@gmail.com naming the game and we will tell you.

Every provider is bound by its own privacy policy and by a contract with us that limits what it may do with your data. Where a provider processes data purely on our instructions it acts as a processor — a Data Processor under the Digital Personal Data Protection Act — and may not use your data for its own purposes. Advertising networks are different: for the advertising data they collect they generally act as independent controllers, and their own policies govern that use. Section 7 explains how to limit what they receive.

7. Advertising and your choices

Our games are free to download and are funded by advertising. Ads may be shown between levels, as banners, or as rewarded videos you choose to watch in exchange for an in-game benefit.

7.1 Personalised versus non-personalised ads

Personalised ads use your device's advertising ID to select ads our partners think are relevant to you. Non-personalised ads are selected on context — the game you are playing and your general region — rather than your interests. We serve non-personalised ads wherever you have not consented to personalised ones. You will still see the same number of ads either way.

7.2 On iOS

iOS shows you Apple's App Tracking Transparency prompt before any tracking across apps takes place. If you decline, we and our partners do not access your Identifier for Advertisers and you will receive non-personalised ads. You can change your answer at any time in Settings → Privacy & Security → Tracking.

7.3 In the EEA, the United Kingdom and Switzerland

We show a consent message from a Google-certified consent management platform on first launch, as required by Google's EU user consent policy and by the GDPR. You can accept, reject, or set your choices per purpose and per partner. You can reopen that message at any time from the game's Settings → Privacy screen and change your mind.

7.4 On Android, and everywhere else

You can reset or delete your advertising ID in Settings → Privacy → Ads on Android, or Settings → Privacy & Security → Apple Advertising on iOS. Deleting the advertising ID gives apps a string of zeroes instead of an identifier, which stops personalised advertising at the device level for every app you use.

You can also opt out of interest-based advertising from participating networks at optout.aboutads.info, youronlinechoices.eu and optout.networkadvertising.org.

8. In-app purchases

Some games offer optional purchases — removing ads, extra lives, cosmetic items, in-game currency, or other optional items.

Gift packs are one-time, consumable purchases made through Google Play. Once you send a gift it is used up. If Google refunds a purchase, any of those gifts you have not yet sent are removed from your account.

All payments are processed by Google Play or the Apple App Store. We do not receive, see, or store your card number, bank details, UPI ID, or billing address. What we receive from the store is a purchase token or receipt, the product identifier, the transaction identifier, the date, and the amount and currency. We use that to unlock what you bought, restore it if you reinstall, detect fraudulent or duplicated transactions, and keep the accounting records Indian law requires us to keep.

We do not issue refunds ourselves. Any refund is granted by the store you purchased from, at its discretion and under its own policy. Section 7 of our Terms of Use explains this, and your statutory rights as a consumer are unaffected.

9. Accounts, sign-in and cloud save

Most of our games have no account at all. You install, you play, your progress sits on your device, and we never learn who you are.

A small number of titles offer optional sign-in so your progress follows you between devices. Where they do, sign-in runs through Google Play Games Services or Sign in with Apple. We do not operate a password-based login and we never see or store a password.

When you sign in we store a player record containing the identifier the sign-in provider gives us, your display name, your saved progress and inventory, and your achievement and leaderboard entries. Sign in with Apple lets you hide your real email address behind Apple's private relay, and that works normally with our games.

You can delete your account and everything attached to it from inside the game, or through our deletion page.

10. Multiplayer and nicknames

A small number of our games include an online multiplayer mode. In those games:

• Messages. Some games let you message your friends and chat with the people at your table, using typed messages, quick phrases and stickers. Your messages are visible to the people you send them to and are stored so they are still there when you come back. In a Family War, players from the two rival families can use stickers and preset phrases only: there is no free text and no voice between rival families. Some games offer voice calls between friends, described in section 10.1.
• Other players can see your nickname, your avatar selection, and your in-game results — score, rank, and match outcome. Choose a nickname you are comfortable showing publicly, and do not use your real name, email address, phone number, or any other detail you would not want other players to have.
• We may change or reset a nickname that is offensive, impersonates another person or brand, or breaches our Terms of Use, and we may suspend accounts that repeatedly do this.
• Your IP address is used to route the match. It is not shown to other players.

10.1 Voice calls

Some games let you start a voice call with your friends while you play. In those games:

• The microphone is used only during a call. The game asks for microphone permission the first time you start or join a call. It does not listen at any other time, and you can withdraw the permission in your device settings whenever you like.
• How call audio travels. Call audio is relayed, encrypted, through a Cloudflare relay server so that calls work on mobile networks. It travels directly between the two phones only when no relay is available. Cloudflare acts as our processor. We do not record, listen to or store call audio.
• Calls are never recorded. We do not record, store, or listen to call audio, whether the call is relayed or direct.
• Call records. We store call records — who took part in a call, when it started and ended, and how long it lasted — so we can run the service and prevent abuse. Voice calls are free, and a single call ends on its own after three hours. Call records are deleted when you delete your account.

10.2 Families and Family Wars

Some games let you start a family — a group of players under one Head — and challenge other families to a war: one or more team boards played between pairs from each family.

• What we store. The family's name and crest, a six-letter code others can use to find or join it, who the Head is, and the display names of its members. For a war we store the two teams, who played each board, the results and points, and any cheers sent (a fixed set of emoji).
• Who can see it. Members of a family can see the family and its members. Members of both families in a war can see that war, its teams and its results. Anyone with a family's code can find its name and crest and its Head's display name in order to challenge it.
• Joining and leaving. Anyone with a family's code can join it. You can leave at any time. The Head can pass the role to another member or remove a member.
• No stakes. Wars are for fun and for titles and records. They involve no money and no prizes.

10.3 Reporting and blocking

You can block a player or a family from inside the game. A blocked player or family can no longer message, invite or call you, send you a friend request, or (for a family) challenge yours, and they are not told. You can unblock them at any time. Your list of blocked players is stored so the block keeps working, and is deleted with your account.

You can report a player or a family. A report records who made it, who it is about, the reason you chose and when. We use reports to look into abuse and to enforce our Terms of Use. Reports are not shown to the person reported. We keep a report for up to 12 months, or longer if we need it to enforce our Terms of Use or to deal with a serious case.

10.4 Gifts

Some games let you send a gift to a friend, a member of your family, or another person at your table. A gift is a small picture with a short celebration on screen. It is a keepsake only: it changes nothing about how a game is played, it has no cash value, and it cannot be turned into coins or money.

• Free and paid. The first one of every gift is free, once per account. After that gifts are sold as packs through Google Play as one-time purchases. Google processes the payment and we receive a receipt, not your payment details. Section 8 explains purchases.
• What we store. For each gift: who sent it, who received it, their display names, which gift, whether it was sent at a table, to a friend or within a family, the table code if it was sent at a table, and when. We also keep a running count of the gifts you have received, the gifts you hold, which free first gifts you have used, and how many gifts you have sent today (to apply daily limits).
• Who can see it. The sender and the receiver. People at the table see the celebration while it plays. Only the receiver can see who sent each gift. How many of each gift you have received is shown on your profile card (section 10.6).
• Who can receive one. Only friends, members of your own family, and people at your table, and never someone who has blocked you or whom you have blocked.
• Notifications. The receiver may get a notification saying who sent them a gift.
• Reporting. If a gift is used to bother you, you can block or report the sender (section 10.3).

10.5 Broadcasting a match

Some games let you broadcast a match: you get a six-character code, and anyone you give it to can watch the match live. A broadcast shows the display names, colours and positions of the pieces in that match, and how many people are watching. It does not show chat, your friends, your account or anything else, and viewers can only watch: they cannot play or send messages.

• Who can watch. Only people who have the code. Broadcasts are not listed anywhere and cannot be browsed.
• What we store. The current state of the match, your display name and when the broadcast started, for as long as it is live. It ends when the match ends or you stop it, and we delete it shortly afterwards, within hours at the latest.
• Viewers. A viewer is counted while watching and removed when they leave. We do not show viewers' names.
• Your choice. You decide whether to broadcast and who gets the code. Stopping a broadcast takes it out of view straight away.

10.6 Profile card

Tapping a player in the app opens their profile card. Any other signed-in player can see on it:

• the player's display name;
• how many online matches they have played and won;
• their current coin balance; and
• how many of each gift they have received (counts only, never who sent them).

The card does not show chat, friends, family, purchases or any account details. These figures are kept on your account and are deleted when you delete your account.

11. Children and age requirements

Our games are intended for a general audience. They are not directed at children and we do not knowingly collect personal information from children under 13, or under the higher minimum age that applies where you live — 16 in several countries in the European Economic Area. We do not participate in the Google Play Families programme or Apple's Kids Category, and our store listings do not target children.

Where local law treats a person under a higher age as a child — India's Digital Personal Data Protection Act, for instance, applies to anyone under 18 — a parent or legal guardian must read this policy, consent on the young person's behalf, and supervise their use of our games. Parents and guardians remain responsible for the account and for any purchases made on their device.

If you believe a child has provided us with personal information, write to us at spnikam1984@gmail.com. We will delete it and close any associated account promptly.

12. Who we share information with

We share information only in these situations:

• Service providers — the categories of provider described in section 6, each for the purpose stated there.
• Advertising partners — where you have consented to personalised advertising, or on a non-personalised basis where you have not.
• Other players — your nickname, avatar and results in multiplayer modes and on leaderboards.
• Legal and safety — where we are required by law, a court, or a government authority with jurisdiction over us, or where disclosure is necessary to investigate fraud, cheating, or a threat to someone's safety.
• Business transfer — if the Studio or a game is sold or transferred, information may pass to the acquirer, who would remain bound by this policy or give you notice before changing it.

We do not sell your personal information for money. We do not share it with data brokers, and we do not use it to build profiles for anyone other than the advertising purposes described in section 7.

13. International transfers

We operate from India and our service providers are located mainly in the United States, the European Union, and India. Playing our games therefore involves your information being transferred to and processed in countries other than your own, where data protection law may differ from your home country's.

Where we transfer personal data out of the European Economic Area or the United Kingdom, we rely on the European Commission's Standard Contractual Clauses (and the UK International Data Transfer Addendum where applicable), or on an adequacy decision where one covers the destination. You can ask us for details of the safeguards that apply to a specific transfer.

14. How long we keep information

We keep personal data only for as long as we actually need it, and no longer. How long that is depends on what the data is for:

• Account, profile and saved game data — for as long as your account is active. If you delete your account, we delete it as described in section 17.
• Diagnostic and crash data — for as long as it is useful for fixing the fault it records, after which it is deleted or aggregated.
• Analytics data — for as long as it remains useful for understanding how our games are used, after which it is aggregated into statistics that can no longer identify you.
• Multiplayer and support records — for as long as needed to run the service, answer your question, or resolve a dispute.
• Voice call records — for as long as your account is active, and deleted with your account. Call audio is never stored at all.
• Family and war records — a family exists until its last member leaves or the Head closes it. Completed war records are kept as part of both families' history, until the families involved no longer exist.
• Reports — up to 12 months, or longer where needed as described in section 10.3.
• Gift records, tally, inventory and used free gifts — for as long as your account is active. A gift record is deleted when either the sender or the receiver deletes their account; your tally, inventory and free-gift record are deleted with your account.
• Profile card figures (matches, coin balance, gift counts) — for as long as your account is active.
• Broadcasts — only while a match is live. A broadcast is removed shortly after it ends, and any that is left open is removed within six hours.
• Blocked players — for as long as your account is active, and deleted with your account.
• Transaction records — for the period Indian tax and accounting law requires us to retain them, which we cannot shorten at your request.
• Enforcement records — for as long as necessary to enforce our Terms of Use and prevent a banned player from immediately returning.
• Aggregated, non-identifying statistics — indefinitely, because they cannot be linked back to you.

When you ask us to delete your data we act on it as described in section 17. The only things we keep afterwards are the records we are legally required to retain, or that we need in order to prevent fraud and enforce our terms, and we keep them for that purpose alone.

15. Security

We use encryption in transit for all network communication, restrict administrative access to the small number of people who need it, rely on established platform providers rather than running our own authentication, and store account data with providers who maintain recognised security certifications.

No method of transmission or storage is completely secure, and we cannot promise absolute security. If a breach occurs that is likely to affect you, we will notify you and the relevant regulators within the time limits the law sets — including reporting to the Data Protection Board of India and to CERT-In where required, and within 72 hours to the relevant supervisory authority under the GDPR.

16. Your rights and choices

Depending on where you live, you have some or all of the following rights over the information we hold about you.

16.1 How to exercise them

Email spnikam1984@gmail.com with the name of the game and, if the game has accounts, your in-game player ID. We will respond within 30 days. We may need to ask you a question to confirm the request comes from you or from someone entitled to act for you — we will not ask for more identifying information than is necessary to do that.

16.2 California residents — Do Not Sell or Share My Personal Information

We do not sell personal information for money. Serving personalised advertising may qualify as "sharing" for cross-context behavioural advertising under the California Consumer Privacy Act as amended. To opt out, decline the App Tracking Transparency prompt on iOS, delete or reset your advertising ID on Android, or email us at the address above with "Do Not Sell or Share" in the subject line. We honour Global Privacy Control signals on our website. You may use an authorised agent to make this request on your behalf.

16.3 Complaints

If we have not resolved your concern, you may complain to your local data protection authority: the Data Protection Board of India, your supervisory authority in the EEA, or the Information Commissioner's Office in the United Kingdom. We would appreciate the chance to fix it first.

17. Deleting your data

There are three routes, depending on the game.

• Games with an account — open Settings → Account → Delete Account in the game, or use our deletion page.
• Games without an account — your progress lives on your device, so uninstalling the game removes it. To break the link between your device and our analytics and advertising data, reset or delete your advertising ID as described in section 7.4.
• Any game — email spnikam1984@gmail.com and we will handle it.

What deleting your account removes. Your profile, friends list, messages, notification tokens, league record, call records, list of blocked players, your profile card figures, gift records you sent or received, your gift tally, your gift inventory, your free-gift record and your membership of any family. If you are the Head of a family with other members, the role passes to another member; if you are the only member, the family is closed. War records already played keep the display names that appeared on each team, because they are part of the other family's history too; write to us if you want your name removed from them. Reports made about you or by you are kept, as described in section 10.3. A gift pack you bought and had not sent is lost with the account.

We resolve deletion requests within 30 days. The deletion page sets out exactly what is removed and what we are required to keep.

18. Grievance Officer

In accordance with the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000 and the rules made under them, the following person handles grievances about this policy and about our handling of your data.

19. Changes to this policy

We update this policy when our games change or when the law does. The effective date at the top always reflects the current version. If a change materially affects how we use your information, we will tell you in-app or by a notice on this page before it takes effect, and where the law requires it, we will ask for your consent again. Continuing to play after a change takes effect means you accept the updated policy.

20. Contact us